Why it feels better
Less explanation, clearer handoff.
Instead of asking visitors to parse a giant mixed-purpose page, the landing surface now stays concise: what the product is, how it works, and where to go next.
Separate marketing page
Turn company context into a credible stealth launch narrative.
The site now does one job: explain the product clearly and send people into the workflow. The actual app lives on its own page, where teams move through the five-step sequence and export a launch-ready PR document.
Workflow
Five steps, one artifact.
1
Capture market context
Normalize the product, market, and announcement story.
2
Choose the ICP
Pick the buyer and pain moment the launch should anchor on.
3
Position the product
Frame the category, alternatives, and differentiated mechanism.
4
Define the value proposition
Translate the strategy into one believable buyer promise.
5
Create the press release
Export the actual launch document with messages, quotes, and distribution.
Component.gallery references
Built from tighter product UI patterns.
The redesign leans on cleaner system patterns rather than oversized landing-page theatrics. These were the main references for the refactor.
Text Input Patterns
Used as the baseline for calmer form density, visible labels, and lighter field chrome.
Textarea Patterns
Used to keep long-answer inputs readable instead of turning every prompt into a giant block.
Tabs / Step Navigation Patterns
Used for the app stepper so progression reads like product flow, not a giant side rail.